Yet another SEO analogy
There's nothing like a good analogy! And in SEO circles, we've got plenty of them! Depending on who you ask, SEO is like The Biggest Loser, cooking or even like sex! The reason analogies are so popular in our industry [...]
Link Building with Directory Submissions
When it comes to directories, there's a lot of conflicting information out there. Some people say they're worthless, while others say they're a must for any serious marketing campaign. I think that I'm in the middle here. If money is [...]
Comment Cacophony
Cacophony comes from two Greek words meaning bad sound. That's what you might hear as you pass a group of ravens in a tree or are besieged by a murder of crows. However it is often used more widely to [...]
Why Journalists Needs to Optimize for Search, and How To Do It
At its core, journalism is about seeking the truth and reporting it in an ethical, fair and balanced manner. Back in the days of typewriters and fedoras, journalists could do just that, piece together a couple of sentences and call [...]
How to Perform SEO Competitor Research with Excel
Any SEO will tell you that the hard part of the job is not just working on your own efforts but also keeping an eye on what your competitors are up to. With that in mind, here is a way [...]
Summertime And The Blogging Is Easy
The more appropriate phrase on which the title is based is "Summertime and the living is easy". This lullaby lyric by Sam Cooke captures what we might all hope for as we enjoy our summertimes. It's a time of relaxation [...]
What Is A KEI?
This is a true story. It goes something like this: A friend of mine (who I will call Bob to protect the innocent) is a great copywriter. He asked me to help him with an SEO article. Now, I’m all [...]
How to Do Online Research in 3 Easy Steps
As a blogger and copywriter I often have to do some research online collecting materials and information for my article or link bait. To be honest, I enjoy the process. For the years online (and while still studying), I have [...]
Twitter as Direct Marketing Channel: 2 List Building Steps to ROI
The most valuable, untapped, feature on Twitter is the opportunity to build lists. Segmentation and advanced Recency-Frequency-Monetary analysis, RFM , is possible when you build lists. Considering that Twitter is quickly becoming a sales and marketing channel the equal of [...]
Are Social Media Eclipsing Business Blogging
The Wrong Question In some ways I believe the question in the title is almost wholly wrong, but it seems to be a major topic of interest if you do a search, as I did, for articles on business blogging. [...]
