Measure Search Marketing Efficiency Beyond ROI With Net Revenue per Visit

If (like many sites) you’re making money both from selling a product and from selling ad impressions on the site, you’ll need to help your ad sales team hit their traffic numbers while making sure you’re growing product sales. That’s why in addition to metrics like visits, page views, and (of course) revenue, you should measuring your net revenue per visit over time….

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You Optimize Your PPC, But What About Your Landing Pages?

As you start optimizing your landing pages, test the old page against the new page. You can do this in AdWords by creating two copies of an ad that have identical copy and changing the destination URLs. This is the simplest way, but you can get a more fancy with A/B testing. The key is to let your customer decide which landing page is better through voting with their information & dollars….

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