The out-of-the-box SEO (organic search) reports in Google Analytics a very limited and provides little insigths beyond the top-level KPI's. However if you take advantage of the Google Analytics Custom Reports you are able to pull out very valuable and [...]
You're probably somewhat familiar with the many ways that retailers and businesses have been using QR codes. They seem to be showing up everywhere when it comes to businesses - in stores, magazines, on TV, business cards and mailers. But, [...]
I like Google. And I'd like Google to like me. Although it's all very up in the air-ish[ref]Understand What Eric Schmidt Really Said About Authorship & Author Rank[/ref] we know that the rel=author and related stuff that Google's doing is [...]
Today I received my first link removal request for a website that I manage. It has almost been a year since Google's Penguin waddled out from the frozen south to wreak havoc on poorly SEO'd sites. People are still trying [...]
"Bazinga!" Anna's exclamation caught me off-guard as we entered the Warner Brother's "Television Out of the Box" exhibit at the Paley Center for Media. She pointed towards an over-sized mug in the gift shop. The Big Bang Theory. We explored [...]
1. Google's Ad Quality Team Stats Data Sets Range In The BillionsGoogle's Ad Quality Team Stats Data Sets Range In The Billions "Our data sets contain billions of observations before any aggregation is done.Even after aggregating down to a [...]
By now you know your business needs to get involved with this wild and crazy thing they call social media. You've forged a Facebook page, tinkered with tweets, and lit up LinkedIn, but is it actually working? How do you [...]
What is rich markup? Rich markup on a page results in a rich search snippet on Google SERPs. According to GWT: Rich Snippets Guidelines Rich snippets are designed to summarize the content of a page in a way that makes [...]
Even before content marketing became all the rage, one particular form of content marketing has been already making rounds for quite a long time, and that form is ebook marketing. Ebooks have been used since early days of online marketing [...]
In an interview I did with link building expert Eric Ward, he and I discussed whether the Google Penguin update would make site owners pay serious attention to their link building efforts. After all, recovering from a penalty is no [...]
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