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How to Market College Programs

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Ever since Oreo’s “dunk in the dark” moment during Super Bowl XLVII, brands have been getting creative with how they…
Google uses the concept of brands — not actual brands — as a signal for ranking.
How can you benefit from that?…
You still need traditional marketing.
The real trick is to learn how to integrate the two into your current marketing strategy.
When you find a way to merge the two methods, you can develop a powerful marketing plan that utilizes the best of both worlds….
Why should you be content with linkbait that doesn’t generate sales from the traffic it attracts? …
There are plenty of siren voices that will say you can’t put a price on customer engagement. Ignore them. …
What does it cost to advertise on Twitter?…
Quick actionable thought on how to get value from Facebook ads even though Facebook visitors don’t really want to see or interact with them….
Everyone and his brother is reporting about this today, but it is time that we over-report the things that Yahoo!…