How much do Facebook ads cost and how much budget should you allocate to Facebook ads? In this article, we break down cost benchmarks, how to set your Facebook budget, and how the Facebook auction works. We also delve into other factors that influence [...]
Ever since Oreo's "dunk in the dark" moment during Super Bowl XLVII, brands have been getting creative with how they insert themselves into trending conversations on Twitter. Take, for example, this promoted tweet that appeared in my timeline during the [...]
You still need traditional marketing. The real trick is to learn how to integrate the two into your current marketing strategy. When you find a way to merge the two methods, you can develop a powerful marketing plan that utilizes the best of both worlds.
Why should you be content with linkbait that doesn't generate sales from the traffic it attracts?
There are plenty of siren voices that will say you can’t put a price on customer engagement. Ignore them.
What does it cost to advertise on Twitter?
Quick actionable thought on how to get value from Facebook ads even though Facebook visitors don't really want to see or interact with them.
Today, I decided to try Advolution. According to their site, "Advolution listings are similar to the search results at other search engines, except that with Advolution you can choose exactly how your listing looks, what search terms it is associated [...]
The Dallas Search Engine Marketing Blog reports that they received the first demo of MSN adCenter 3.0 (in beta) at their monthly meeting. They talk about some pretty cool features, including: More dynamic parameters to control your ad copy and [...]
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