Thank You by J. Star All too often, most of the focus is placed on optimizing the home page and landing pages to get higher conversions, but little attention is paid to the 'Thank You' page and value [...]
Conversion rate optimization is a science. And unlike most online marketing techniques, conversion rate optimization is not something than can be scaled in ways that content marketing and SEO can be. This is because in order to fully understand conversion [...]
"The money is in the list" is horrible advice. Skeptical? Have you ever received an email like this? I know I get at least 15 spam emails like this in my inbox everyday. And you know what? The spammers that [...]
How to pinpoint which keyword phrases aren’t so relevant for your site, and how to determine better keyword phrases to target
An amazing amount of online business owners think conversions are the main goal of a website. They’re only part right, and the part that’s missing makes a big difference. Too often, people focus on the single conversion, forgetting [...]
Day in and day out, we all have a million things we want to do versus one million things we have to do. We own websites that need traffic and conversions, but have a limited budget. We want [...]
When you think optimization, the word may well suggest a tuning process for something that is already working fairly well. If something is not working then making it work is not optimization but some other more heavy-duty task such as [...]
I admit it. I have a site that has been dog-ugly for the last two years. I don't know what I was thinking when I created it, but the design really stunk. It did fine in the SERPs and even [...]
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