Purchase Funnel, Sales Funnel, Marketing Funnel, Customer Funnel and now in the new world of online marketing, we've got the Inbound Marketing Funnel. Well, what are these and what do they do? No matter what you call them, they all [...]
How do you decide what metrics to measure for your marketing campaign? You know your overall goal is to get say, 100 leads, or 30 new customers. But what else do you need to measure? Let's take it step by [...]
Move your customers in a natural way from one purchase to the next.
Some client work I have recently done demanded that I be more creative with my approach to their data and with just a few techniques you can get some great results. Why not see if you have come up against some of these issues?
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