One of the most basic settings for any PPC campaign is the geotargeting where you set the geographic area where you want to show your ads. Believe it or not, Google AdWords features 10 different levels of geotargeting. Country - [...]
As Google strives to provide the most relevant search results, it is only natural that geo targeting is becoming more and more important each day. Here is how to optimize the geo targeting of a single-region site and how to [...]
The first blog post on An Outside-In View of Subdomains - Questions is essential reading before continuing here. That post encouraged you to answer three questions that may well separate our readers into two groups with very different views of [...]
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