Linkbait + Retargeting: The Greatest Win Ever?
Why should you be content with linkbait that doesn't generate sales from the traffic it attracts?
8 Characteristics of Effective Social Media Campaigns
There are plenty of siren voices that will say you can’t put a price on customer engagement. Ignore them.
10 websites to outsource your design and marketing tasks
10 outsource websites; 2 outsource routes to go. Read, learn -- benefit.
Exposed: “I Don’t Need a Personal Brand”
Do you really need a personal brand? Kimberly Bordonaro dispels three personal branding myths.
Using Other Blogs and Writers to Boost Your SEO
Working with other web sites is almost a case of "I rub your back if you rub mine"
Accidental Branding Genius
I'm occasionally struck by businesses who accidentally develop a really memorable brand. I found myself in an ice cream shop near our new office. On entering the door the young lady, who is the proprietor, greeted my family [...]
5 Step Online Marketing Strategy
A business plan is one thing -- but how do you map out an online marketing strategy?
5 Things You Didn’t Know About Blogging and SEO
Building a generic site and haphazardly publishing posts isn’t going to provide much value for your brand. While you may know your industry inside and out, there is a lot about blogging you might not know.
Easy Video Content Creation with Go!Animate
While there are plenty of ways to engage with your customers using video, it always helps to add to the arsenal of tools that can help you create and deliver compelling content. I recently used Go!Animate, an online animation creation studio, to see how easy or difficult it would be to create good video content. Here are some brief findings:
How To Use An Opt-in Email List To Improve Sales
You know the importance of targeted visitors to your web site. And you accept most will leave your site without purchasing. But, does it have to be that way?
