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Self-Promotion for Indie Musicians

Internet Marketing isn't easy, but in many ways it can be a great equalizer for the little guy. You may believe in suffering for your Art, but with an aggressive, multi-pronged marketing strategy, you don't necessarily have to be a starving artist :-)

By |2013-05-29T13:01:06-04:00November 18th, 2011|Inbound Marketing|

Using Competition Analysis to Define Your Brand

Using competition analysis is one of the most prominent ways to choose a keyword. Examining the on page factors and the quantity and relevance of backlinks of the top search engine results gives insight into the likelihood of ranking in the top spots for that keyword. When a keyword is chosen through this process, the expected organic search ranking position can be estimated fairly accurately. But the same data can be used to define branding. Learn how.

By |2013-05-30T06:27:33-04:00November 2nd, 2011|Inbound Marketing|
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