So your team does a good job at producing kick-ass content, but you are not really sure how to take it from there. Of course, the content is going to be published on your blog, but how to spread the [...]
Should Facebook Marketers Focus on Likes, Shares, or Promoted Posts? Facebook has become a social networking platform with a user base of over a billion. Many SMBs and marketers have had to keep up with Facebook's rapidly changing marketing platform [...]
For a lot of marketers, the land of strictly-mobile social apps like Instagram and Snapchat is completely foreign. We're more comfortable building campaigns on the networks we understand: Facebook, Twitter, and maybe Pinterest. But the world is becoming increasingly mobile-first. [...]
Can social media influence the perception of customer service?
Personality by Joel Mark Witt Ever thought about yourself as a personal online brand? If you were to take a look at your online footprint, what would it say about you or your business? Would it be a true [...]
When looking at new approaches to online marketing, its important not to blindly chase an unknown demographic on an unknown platform. This is especially important as it relates to social networks. Each network has its own features and strengths that [...]
The rules of social media change all the time. The plan that works one year might flop the next. The past year is no exception, as some creative marketers created campaigns that cemented the importance of some rules, and even [...]
Whether you put full-time hours into your companys social media strategy or no time at all, its probable that your brand has an online, social network presence of some sort. Because of the amount of time and effort individuals put [...]
There just arent enough hours in the day to do it all, especially if you are managing all marketing efforts for your company. Sometimes, you want to just find the easy button. While there may not be a real easy [...]
It's probably been a while since you've heard anything about StumbleUpon. But why? StumbleUpon's community is still as active and engaged as they've always been, and they are a great source of traffic. StumbleUpon is like a litmus test for [...]
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