Social media can be highly effective for driving significant traffic to your website, building credibility through social validation and managing your brand's reputation online. And for your inbound marketing campaign, it's a central component of promoting your offer, blog posts [...]
Social media has been around for quite some time, so by now we've pretty much heard every advice in the book. Tips like using hashtags, pinning stuff, and (my personal favorite) "engaging" with users have been written and re-written about [...]
Infographic material flooding the web through blogs and various social media has become one of the easiest ways for people to digest serious information about a variety of subjects. Info seekers tend to get a better grasp of topics formerly [...]
Successful marketing campaigns that integrate social media have to grab an audience enabling them to engage with the brand but most importantly they need to be unique. Many brands have tried and failed with social media marketing but there have [...]
So you've been working hard on your company's blog for months. You've been posting interesting, insightful articles, linking to great resources all over the web and even writing the occasional guest post for some added promotion. Everything's been going great [...]
Many businesses, mine included now use Pinterest in their content marketing strategy, which is no surprise considering its referral potential. With around 48 million account holders, Pinterest is a cheap and effective platform to promote your brand and generate leads. [...]
SEO or Search Engine Optimization is the process of affecting a web page's results in the search engines. By following some guidelines when writing your content to include keywords and phrases in "optimal" placement; by building links to your content [...]
Your social media budget is by far the most motivating (read pushing) thing for you to keep up with the online social trends. It is a tight budget and you need to scoop up the creme-de la-creme. You can go [...]
If you're not using Pinterest to drive traffic to your business blog, you're missing the boat. Pinterest has become so popular, so quickly, that industry experts say it may be on pace to catch Twitter as the second-most popular social [...]
Yahoo bought blogging site Tumblr and we're bound to see some changes. Here are some of the things we can expect to see as a result of the deal. New Sign-ups, But Decrease In Loyal Users It's important to remember [...]
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