In honor of the newly released Sherlock Holmes movie, let's deduce what Sherlock Holmes would say concerning copywriting. It's elementary. Details Holmes has an absolute obsession for details. Copywriters need the same voracious appetite for them. The details of your [...]
The relationship between copywriters and graphic designers/web developers is a tense one. I can't say that I blame designers. If the copy doesn't fit the space, it degrades the design. In the defense of writers, there are many situations that [...]
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