We all know that long tail keywords can be as valuable, if not more so, than one or two word phrases, right? It is easy to start to get traffic from them while building for something more competitive, they are [...]
In conjunction with Bing Ads product updates and Yahoo! Bing Network research that encompass my day to day job, it is with great pleasure I get to announce something that veers a little off the search path. In anticipation of [...]
The shear number of online marketing tools available at your fingertips can be pretty overwhelming. Developing a content marketing plan to increase authority, web traffic and leads is a critical step to take with any of your online marketing efforts. [...]
SEO and public relations both come from a past of scumminess and irresponsible behavior. Since PR is an older industry they've had the time to improve their reputation and establish itself as a necessary marketing component for every company. SEO, [...]
It's not uncommon knowledge that mobile and tablet searches have been increasingly responsible for driving traffic to websites. Representing roughly 10-20% of all web traffic, (and in some cases being the primary driver of traffic for high volume local searches), [...]
There's a good chance you've heard of retargeting before-it's the practice of showing display ads to users who have visited your site in the hope of luring them back for conversions. If you've ever shopped on Amazon or Zappos, there's [...]
A desktop blogging program allows you to write, edit, and publish a post to your blog the way you would in a word processor instead of signing in to your blog's dashboard and using the web based panel for publishing [...]
"Contrast is the difference in luminance and/or color that makes an object (or its representation in an image or display) distinguishable." - Wikipedia In the real world, contrast simply helps us distinguish objects from each other. On the internet, contrast [...]
Local marketing experts will tell you that the world of local search marketing is highly competitive and oftentimes intimidating. However, with the inclusion of the "7-pack" on the first page of Google's SERPs, there is at least a target that [...]
Pinterest is great for photogenic businesses. Some businesses are just naturally pinnable: clothing retailers, photographers, and any business that works with food has learned this already. They can just read about how to use Pinterest for business and get [...]
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