A Twitter card allows you to attach a preview of your content within a Twitter stream. Available for both desktop and mobile platforms, Twitter Cards can enhance your URL sharing on Twitter. One of the main benefits of incorporating Twitter [...]
As television was to the man walking on the moon in 1969, Social Media is to Commander Chris Hadfield's 5-month stint on the International Space Station (ISS). Evan and Kyle Hadfield, Chris' sons, began preaching the merits of Social Media [...]
BuzzStream has always been a great tool for collecting and organising your link prospecting and outreach. It did, however, suffer a little in the fact that you had to navigate away from it to qualify the sites that you had [...]
We no longer create websites that have fixed size layouts of 960px wide. With an ever-growing range and variety of different screen sizes we now create websites that visually look great no matter what device they are viewed on: Responsive [...]
Businesses will frantically look around for new consumer behavior trends. Will the mobile be the future of the web? How will mobile consumption patterns evolve? What products and services are making it to the top of the consumer mind share? [...]
Twitter users originally used hashtags to categorize and identify their tweets. It became so popular that Twitter decided to integrate it into their platform and improve upon it. Hashtags are now used to categorize tweets, to help twitter users find [...]
As social capabilities mature they become like any other business process or work flow and need to be documented as such. Let me first start by saying there is such a thing as good process and bad process. I recently [...]
Perhaps one of the more troubling conundrums that SEO's face is canonicalization. Running a close second is pagination. Here's An Example You have an e-commerce website and you want to rank for "beach towels". Currently, you have a category page [...]
Different social media sites provide a different benefit for users. Having a well rounded approach to your use of these networks is key to properly utilizing them, which means targeting each with a specific approach. You have to optimize content, [...]
Let's say you are a small business owner who wants to make their brick-and-mortar store popular online. Or, let's say you are a local SEO consultant who is helping the said owner with Internet promotion. What marketing tools can you [...]
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