Mailrox makes HTML email something any small business owner can leverage to help them save money on their email marketing efforts. The benefits of a strong email marketing campaign for small businesses are many. They reduce the time, effort and [...]
You've performed keyword research, created ads that speak to your target user's intent with a compelling call to action, and spent time perfecting your landing pages. Now you can sit back and watch the conversions roll in! If you've ever [...]
Every website has a list of Golden Keywords that they'd love to rank #1 across the board for. For instance, I'm sure Search Engine People would love to rank #1 for a keyword like SEO firm. The lifetime potential [...]
Chances are you're underutilizing your Google AdWords search query data. One of the most valuable reports available to PPC advertisers is the Google AdWords search query report. It allows you to see the searches people type into Google before they [...]
Our company has tried a bunch of different ways to handle knowledge management over the years. With the exception of using Evernote to manage outreach and guest posting, most project management systems have always been either too confusing or flawed. [...]
In case you didn't hear about it: on Tuesday the Twitter account of the Associated Press, one of the most authoritative news agencies in the world, posted this tweet at 1:07 PM Eastern time: "Breaking: Two Explosions in the White [...]
Wouldn't it be amazing to be a prolific writer? The only problem is that not all of us are experts on everything. Not to mention that you don't want to be perceived as the pedantic sort, always trying to school [...]
First the responsive newsfeed, then Facebook Home, and today there were changes to Facebook Pages. If it wasn't apparent that Facebook was serious about being "mobile first" before, it certainly is now. Why change the Pages layout? Over 680 million [...]
Sometimes in our industry it's quick to jump to the conclusion that if sales are down, it's time to do one of the following: a) Spend more marketing dollars b) Spend less marketing dollars In this blog post we'll talk [...]
Having managed a portfolio of social media campaigns for businesses of all sizes and types, I still continue to get asked by business owners "why should my business be on Facebook?". I answer this question with this analogy. As a [...]
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