It shouldn't be a surprise that Google is planning on shutting down it's feed management system, Feedburner. Considering the fact that RSS news feeds are being used less and less as social media is now the new form of news [...]
Shopping cart abandonment is a difficulty that affects every eCommerce merchant out there. It's a frustrating problem that is hard to pin down because there are many circumstances that can lead to it. If you've addressed the basics of eCommerce [...]
Know thy enemey. Who is ranking above you and why. Who are you ranking above -- and why. Where is your number one competitor getting their links; are they really active on social networks or do they merely have a few accounts. Learn how to analyze your competition and how to benefit from that analysis.
Full transcript of the interview with Sagar Kamdar, the Google engineer on the Authorship program.
Using the rich source of keyword data you have in your analytics, map out searches by intent, then by date. Next, fold the actionable data back into your site strategy.
Ranging from analysis to tracking, these 5 common, and free, SEO tools can easily form the foundation of your SEO campaign.
Even before the infographic is finished the distribution process has begun with an active outreach campaign. Learn how to get bloggers to quote your research, publish your infographic, and link to your source.
Getting people to your site via search is relatively easy. Getting them to stay on your site is a bit harder. Turning those visitors into customers and finally enthusiastic evangelists for your brand -- that takes a well thought out user experience. The 5 points mentioned in this article get you familiar with the groundwork you need to cover in order to make these things happen.
Social media is about engagement. About responding fast or at least soon. About distributing your message throughout the day versus blasting once. About not spreading yourself and your staff too thin. That's where these Facebook business tools come in.
A top concern for small business owners is trying to find more customers through local and mobile search. And the numbers are there -- local search has or is poised to take over. According to the Localeze/15miles "Local Search Usage [...]
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