How partnership marketing differs from business partnerships in which one company owns a stake in the other. Partnership Marketing is different from a business partnership because it's not about a company merging with or acquiring another. It's about each company [...]
Costumes got me thinking about websites and writing. I know, sometimes I have crazy thoughts. Here it is. On Halloween people dress up as witches or the guy with the baby from Hangover. Dressing up is great for Halloween but [...]
Im like you " Ive incorporated social media into my life during the past few years. There are mountains of information on the Web to sift through on a daily basis while new services still seem to keep appearing on [...]
Second in a 3 part series on Google Analytics setup Best Practices. This is the second post in a 3 part series on Google Analytics setup Best Practices. Google Analytics is something we sometimes take for granted, but in reality [...]
When I was first learning how to submit XML sitemaps to search engines, I found all the information I needed, however, the information was spread out amongst several sources. My intention is to create a quick reference guide on how [...]
Make your life as an in-house search marketer easier and more efficient; create processes that hook into your company. Laura Callow, Senior Search Marketing Manager for Intuit Global Business Division, introduces us to the two key steps to achieve this [...]
Wait, what are you doing reading this introduction? There's no time... it's already "Week One" of our link building blitz plan! Like the great holiday and Cyber Monday deals on your site, your company's link building opportunities won't last long... [...]
One of the more tedious tasks in my monthly routine is preparing keyword ranking reports. While I enjoy analyzing the numbers and discovering how well our clients have (hopefully) improved over the past 30 days, actually collecting those numbers is [...]
Keywords and click are two of the most popular words on the Internet. Countless readers will have visited this blog post because they realize the importance of those two words. We should immediately warn you that many may find the [...]
“Mental patterns do not originate out of inorganic nature. They originate out of society, which originates out of inorganic nature. And, as anthropologists know so well, what a mind thinks is as dominated by biological patterns as social patterns are [...]
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