Let me preface this article by first clarifying that the type of social media campaigns I'm going to talk about are social content promotion on social news sites. This includes the act of creating content (or linkbait) and using social [...]
Tamar Weinberg is a phenomenon. Anyone in SEO has heard about her, at the very least. Often sideways as she's not directly involved with SEO. Tamar's forte is social media, the genuine participation in which she takes to the next [...]
If your clients wander off to your competitors, or if you can't seem to keep them into the long term, you might need to use a little SEO witchcraft to keep them. Here's how...
Tired of the same old repurposing content ideas? I've got some great hints, tips, and techniques that will help you beat every last drop of benefit from your quality content. Each of these techniques have served me and many of my copywriting clients well and now you can benefit from them too!
Oh Yahoo, we had such big hopes for you. You were the original web directory - if we wanted to find something on the web, we used Yahoo. We watched you grow from a small listing of sites [...]
First things first, I should clarify that I'm a big fan of image search. I use it all the time. But lately I've begun to question the real value image search provides businesses. To be honest, I've never really thought [...]
Leave your baggage behind...you won't need it tonight...enjoy your flight New Order "Jetstream" 2001: A Space Odyssey One can view the search marketing community as a big icebergonly a small portion of its members are visible but those at the [...]
As we all know by now, URL Shorteners are essential tools not only for online marketers, but also for our friends, family, and pretty much anyone who uses the Internet nowadays.
But I'm surprised - shocked, really - at how many marketers still don't seem to be tracking where their links go and how people respond to them on a regular basis.
Which URL shorteners are the most popular? What can we do with them?
Yes, I realize that measuring SEO ROI sounds simple enough. Its not so much a case of measuring per se, as a case of is what youre measuring enough? Case in point: In-house SEO: Tasked with measuring and comparing last [...]
We all want guarantees, especially when it comes to success. Unfortunately, for every company genuinely willing to stand behind their services there seems to be a dozen using guarantees to intentionally mislead prospective customers. In the SEO industry, guarantees too [...]
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