Ad copy is one of the most important elements of a successful PPC campaign: successfully crafting and optimizing ad text will often make or break a paid search campaign. But creating and testing PPC ad copy is difficult. You have [...]
The question comes up periodically, and it did again recently on one of the forums I frequent. A member wanted to hire an SEO, and needed to know how to choose. How could he tell who would do a good [...]
Many conferences (think the upcoming SES Toronto, for example) and news events are Twittered live by participants and visitors alike. To help group such tweets together, to show that a tweet is about or from this event, people use hashtags. [...]
You may have noticed that I love SEO tools, and one of my most favorite ones is Google Analytics because it allows for a huge number of setting and configurations. Last year I did a large post over-viewing most useful [...]
To people in the search industry, Mike Grehan needs no introduction. To those outside of it: Mike Grehan consistently comes up with ideas about search which, in hindsight, often proof to be right. He's able to articulate those ideas in [...]
Welcome to another edition of TGIF. I hope that the week was smooth and enjoyable. Many of you are enjoying spring and all it's joys! Planning for the weekend is something is fun because it gives you something to look [...]
What I did was take three important keyword phrases for our local clients, get the top 20 local results, and compare those on these factors: For the Google local portion: Reviews Number of incidences of parts of keyword in local [...]
Disclosure: Brian is a cofounder of the pay per tweet twitter marketing service, TweetROI. A bit egotistical of me to call them THE 4 steps of social media marketing but HEY big claims, big prizes- if I'm wrong, you'll tell [...]
Yes...you! Yahoo pipes is as easy to use as any other type of drag-n-drop style application. It's also no more complicated than WordPress for example. You can use it out of the box, or you can customise, or even build [...]
1. Start with a plan 2. Think like the buyer 3. Break all the rules 1. Start with a plan When I was learning to be a good writer way back in the day, my English teachers had me reading, [...]
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