Marty Weintraub: Search Blogger of the Day

Meet Marty Weintraub, the Search Blogger of the Day. Today I'd like to highlight a post called Think SEO Before You Name Your New Company!. Marty discusses "direct brand searches", which is something that doesn't get the limelight in our industry very often. He reminds us of the difficulties we may face in ranking for our business name

Just a quick post to pass along a new tool for your keyword research. Googletutor has created a handy bookmarklet that lets you quickly check out the search volume of the phrase you are researching using Google Insights. This gives [...]

The truth is, many companies are just now starting to wake up to the benefit of optimizing and marketing their websites online. Therefore, as a new in-house SEO, you should keep in mind that although your industry may be extremely [...]

Meet Melanie Phung, the Search Blogger of the Day. Today I'd like to highlight a post called Insights Into Signal and Noise. In it, Melanie details one of Google's newest services, called Google Insight. Delving into this "data porn" as Melanie calls it, she test drives the service to separate out the signal vs. noise, by checking those very terms, "signal" and "noise".

Now, although Search can't be held directly responsible for the material it indexes, for the material it gives easy access to, as any parent and law enforcement officer knows, it certainly makes finding and accessing undesirable information a lot easier. [...]