Jen Evans of Sequentia spoke this morning at AIMSCanada regarding etribes and online communities. She listed seven reasons why a company should consider a community or Web 2.0 strategy. They are: Increased Customer Engagment Increased Revenue Opportunities Increased Content Opportunities [...]
Interesting research out of Forrester Research by Charlene Li & Josh Bernoff entitled "Social Technographics" in which they assert some interesting observations. Not the least of these is that the customer base should define the approach, and not vice versus [...]
If that's true for you, new respected client, then you'll want to make sure to appear in the default Google search for Canadian users: Google Canada. You know of the benefits of being recognized as a Canadian site by Google. [...]
The Big Buzz is that eBay might or probably will acquire StumbleUpon. Part of the big buzz is of course that Google lost out and is starting their own version instead. Sure. But isn't it amazing that MySpace is going social content [...]
The hallmark of Web 2.0 is supposed to be user generated content, wherein users contribute their own text, pictures and video content. But according to Bill Tancer of Hitwise and the Red Herring article, Web 2.0: More Voyeurs than Creators. [...]
Thank goodness, someone besides Google has just purchased StumbleUpon (according to TechCrunch). I love Stumbling. It's by far my favorite non-work-related way to spend my time on the Internet. Actually, a lot of it is work-related as well, but it [...]
Last year, Matt Cutts reported Google supports the NOODP tag. It's a simple but convenient little tag the prevents Google from importing your directory listing as the decription used in organic results. Now comes word that Yahoo! has introduced the [...]
Ok, granted, this is via a circuitous route, but because Google bought DoubleClick, which means they also own Performics (an SEO company), and Performics lists some of their clients on their site, and some of those clients obviously participate in [...]
Google Adwords is in the process of introducing a new bidding option. The bidding option will be called "Preferred Cost Bidding" and will act in pretty much the same way that "Position Preference" does except with bids. Basically, instead of [...]
Ok, no one has to worry about being recruited to be a narc for Google anymore. Now that Google owns an SEO company, they have built-in narcs. I don't know about you, but I feel sorry for the Performics guys. [...]
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