“Most websites don’t have a massive traffic problem; however, every website in the world has a conversion problem.” - Bryan Eisenberg These wise words convey a strong message -- all of us should care about conversion optimization. And there are [...]
Should you add humor to your pay-per-click (PPC) ads, or are PPC ads best left as they traditionally are: concise, informative, and with a straightforward, non-humorous call to action? One side says yes, and another says, not really. Marketing professors [...]
Years ago, optimizing your internal linking was often referred to as "PageRank sculpting" - a term and technique now considered ancient and of no importance, by some. Pagerank Sculpting... The idea was that you could affect how your Google PageRank [...]
Many are the articles that dare to speculate whether SEO and Local SEO in particular have already become obsolete or inadequate to the ever-changing Google search environment. Titles like: “Is SEO Dead?” “Is Technical SEO Only Makeup?” “Do I Still [...]
Google Analytics is configured to record visitor traffic only for a single domain. This is the default setup. This means that when a visitor reaches a website -- example.com -- for the first time, Google Analytics records it as a [...]
With the recent launch of Extended Text Ads (ETAs) by Google, and the fact that you’ll be unable to add or edit older format ads after October 26th, advertisers need to get on board with ETAs. ETAs are the new [...]
Social media services have given journalists new tools to discover hard-to-find sources and identify hot topics. In many ways, this allows for quicker bottom-up reporting, tied less to cyclical events or the agendas of established industry players. Likely, it gives [...]
If you want to drive growth and allocate resources effectively, it is important that you understand the type of visitors you get and which stage of the customer lifecycle they are currently engaged in. The amount of effort required to [...]
When it comes to developing high quality content, you’re ultimately writing for two different, yet related audiences. Search engines. The first audience consists of search engines. This is where SEO comes into play. In order to satisfy the demands of [...]
These days, one doesn’t have to prove that guest posting is useful. However, today’s guest posting isn’t what it used to be – you cannot use the same strategies that were in vogue several years ago, unless you want problems [...]
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