9 Tips for Writing An Effective eBook

by Daniel Kosir December 20th, 2013

On this 9th day of Content SEP gives you 9 tips for writing an effective eBook. eBooks are a much larger undertaking than many other content formats, but they are also paramount to success. Among other benefits, they allow you to: Demonstrate expert knowledge of a topic, Offer a solution to a common pain point [...]

Improve Content By Understanding How Search Engines Learn

by Cameron Francis December 19th, 2013

The majority of marketers and webmasters have heard about learning algorithms and machine learning. An algorithm is a statistical process. Artificial intelligence is not widely used at this time, and it is unlikely it will be used in the near future. A statistical algorithm is able to detect patterns. These patterns then undergo a statistical [...]

On the 8th Day of Content, we give you 8 tips for optimizing images on your website, blog, and social media. More exciting than eight maids a-milking? Definitely.   According to MDG Advertising, articles with images get 94% more views. If that statistic isnt enough to convince you to optimize your images, consider how images [...]

7 Tips On How To Create Amazing Infographics

by Daniel Kosir December 18th, 2013

On the 7th day, of the 12 Days of Content SEP gave you 7 tips on creating amazing infographics. Text just doesn't lend itself well to some things. Numbers buried in a paragraph? Yawn. Dense statistics that read like an annual financial report? No thanks. This isn't an Economics class, it's the internet. People bounce [...]

The 10 PPC Big Win Resources Of 2013

by Robert Brady December 17th, 2013

As the year nears its end, I thought I'd provide a few resources that can help you get some big wins before the new year. 70% of Mobile Searchers Use the Click to Call Function – If phone calls play an important role in your business, then you're missing out if you don't have call [...]

  On the 6th Day of Content my Digital Marketing Team gave to me, six memes a laughing! Internet memes, better known as just "memes", are described by Wikipedia as "an idea, style or action which spreads from person to person via the Internet. These small movements tend to spread from person to person via [...]

It's on the tip of everyone's tongue: "content". "Content this, content that." But content has to be good. And it's no use for most of us marketers without clear results, be that links or shares. These are metrics we strive for. After all, sharing something means people are: Looking at your content Liking your content [...]

5 Ways To Win Your Audience With Webinars

by Amy Turkovich December 16th, 2013

On the 5th Day of Content my Digital Marketing Team gave to me, five golden webinar tips! Hosting a webinar may seem like a pretty daunting task, but if done properly, it could help you build strong relationships with your audience and generate potential leads. Follow these tips and you'll be hosting a rocking webinar [...]

4 Tips For Creating Savvy Slide Decks

by Victoria Hoffman December 15th, 2013

Our series, 'The 12 Days of Content continues. Upon this 4th day, we give you 4 tips for creating savvy slide decks. Slide decks (or online PowerPoint presentations) have become a significant part of any content strategy with the growing popularity of SlideShare. Slide decks are a great way to break down your content so [...]

Elementary, Holmes! 3 Tips For Creating Compelling Case Studies

by Lindsey Sjouwerman December 14th, 2013

On the 3rd Day of Content, SEP gave me three case study tips. Case studies are a great way to understand what is relevant and what will resonate with your targeted audience. You have the ability to tell the whole story including supporting documentation, data and strategies that helped you along the way. This allows [...]