/2013

9 Tips for Writing An Effective eBook

On this 9th day of Content SEP gives you 9 tips for writing an effective eBook.

eBooks are a much larger undertaking than many other content formats, but they are also paramount to success. Among other benefits, they […]

By |December 20th, 2013|Content|1 Comment

Improve Content By Understanding How Search Engines Learn

The majority of marketers and webmasters have heard about learning algorithms and machine learning.

An algorithm is a statistical process. Artificial intelligence is not widely used at this time, and it is unlikely it will be used in […]

By |December 19th, 2013|SEO|Comments Off on Improve Content By Understanding How Search Engines Learn

8 Tips for Optimizing Images For Your Website, Blog & Social Media

On the 8th Day of Content, we give you 8 tips for optimizing images on your website, blog, and social media. More exciting than eight maids a-milking? Definitely.

 

According to MDG Advertising, articles with images get 94% more […]

By |December 19th, 2013|Content|3 Comments

7 Tips On How To Create Amazing Infographics

On the 7th day, of the 12 Days of Content SEP gave you 7 tips on creating amazing infographics.

Text just doesn't lend itself well to some things. Numbers buried in a paragraph? Yawn. Dense statistics that read like an annual […]

By |December 18th, 2013|Content|5 Comments

The 10 PPC Big Win Resources Of 2013

As the year nears its end, I thought I'd provide a few resources that can help you get some big wins before the new year.

70% of Mobile Searchers Use the Click to Call Function – If phone […]

By |December 17th, 2013|PPC|4 Comments

12 Days of Content: Day 6 Memes – 6 Tips for Creating Memorable Memes

 

On the 6th Day of Content my Digital Marketing Team gave to me, six memes a laughing!

Internet memes, better known as just "memes", are described by Wikipedia as "an idea, style or action which spreads from […]

By |December 17th, 2013|Content|Comments Off on 12 Days of Content: Day 6 Memes – 6 Tips for Creating Memorable Memes

The 11 Scientific Reasons Why We Share Things (& how to use in your marketing)

It's on the tip of everyone's tongue: "content". "Content this, content that."

But content has to be good. And it's no use for most of us marketers without clear results, be that links or shares. These are metrics we strive for. […]

By |December 16th, 2013|Social Media Marketing|4 Comments

5 Ways To Win Your Audience With Webinars

On the 5th Day of Content my Digital Marketing Team gave to me, five golden webinar tips!

Hosting a webinar may seem like a pretty daunting task, but if done properly, it could help you build strong relationships […]

By |December 16th, 2013|Content|Comments Off on 5 Ways To Win Your Audience With Webinars

4 Tips For Creating Savvy Slide Decks

Our series, 'The 12 Days of Content continues. Upon this 4th day, we give you 4 tips for creating savvy slide decks.

Slide decks (or online PowerPoint presentations) have become a significant part of any content strategy with […]

By |December 15th, 2013|Content|1 Comment

Elementary, Holmes! 3 Tips For Creating Compelling Case Studies

On the 3rd Day of Content, SEP gave me three case study tips.

Case studies are a great way to understand what is relevant and what will resonate with your targeted audience. You have the ability to tell the whole story […]

By |December 14th, 2013|Content|Comments Off on Elementary, Holmes! 3 Tips For Creating Compelling Case Studies