What is PPC?
PPC stands for Pay-Per-Click - when a company or advertiser pays a search engine or affiliate for each click-through generated by a user.
Google banned itself?
Tonight, www.google.com shows a PR0. You heard that right. In addition, searches in Google that would normally return google.com high in the rankings, are nowhere to be found. Try searching for search engine or adsense or adwords or even...google! You [...]
SEO Testing Ground
Stumbled across a new site today that is dedicated to testing and proving SEO theories. For a short period of time, they are accepting new members for free, so it might be interesting to sign up and get your own [...]
Just In Case theory
When it comes to search engine optimization, I generally subscribe to the Just In Case theory. If Google *might* penalize an action, do not take the action - Just In Case. If Google *might* reward an action, take the action [...]
Search engine optimization checklist (onpage factors)
After optimizing a page for the search engines, I run through my checklist to make sure I have covered the basics. Of course, I may not use all of these on every page, as that would probably make the page [...]
What is Keyword Density?
Keyword density is the percentage of keywords contained within the total number of indexable words within a web page, or to put it another way, the ratio of a keyword or key phrases to the total number of words on [...]
What is Keyword Proximity?
Keyword Proximity refers to the distance between two words or phrases, or how close keywords are to each other within a body of text. The closer the two keywords are to each other, the higher the weight for that phrase. [...]
Content is King but Links are the Bling
To successfully optimize your site and rank well in search engines, you should keep in mind this phrase: Content is King but Links are the Bling. Rich content, that is optimized correctly, may be all you need to rank well [...]
What is a fresh date?
Ever wonder what the dates mean that you see within some of the Google search results? That date is generally called a fresh date, and it is the date that Google last crawled that page. So why do some results [...]
Using CSS for SEO purposes
CSS (Cascading Style Sheets) can be useful when optimizing your site for search engines. Some of the more common SEO uses are: Ability to place your most important text and keywords near the top of the code, yet still display [...]
