Yearly Archives: 2004

What non-SEO tools do I use?

Developing a website is about much more than just SEO, so for those whose responsibility extends beyond search engine optimization, I thought I would discuss the tools I use for designing and developing a site. If you are a company [...]

By |2004-08-16T17:06:00-04:00August 16th, 2004|SEO|

Search engine friendly CMS

So, you have decided to use a content management system (CMS) to develop your site. Great! A good CMS can save an amazing amount of development time, and also allow non-technical users to add and edit content easily. But beware! [...]

By |2004-08-09T17:09:00-04:00August 9th, 2004|SEO|

What is a robots.txt file?

A robots.txt file is a simple text file that lets search engines know what NOT to crawl and index. If your intention is to allow all search engines to crawl and index all aspects of your site, then you do [...]

By |2004-08-07T15:38:00-04:00August 7th, 2004|SEO|

Proof there really is a GoogleGuy!

The long held debate about the existance of GoogleGuy can finally be put to rest, as his blog (on the official Google domain) offers final proof. Of course the debate will continue about whether or not his statements are useful [...]

By |2004-08-05T19:19:00-04:00August 5th, 2004|SEO|

Triangular linking strategy

Debate continues on whether reciprocal links are devalued or not. While I certainly do not believe they are actually penalized, they may not count as much as one way links. A recent strategy to counteract this is to use triangular [...]

By |2004-08-05T17:18:00-04:00August 5th, 2004|SEO|

What is Paid Placement?

Paid placement is a guarantee of a particular ranking in a search engine in return for a payment. Generally, the more you pay, the higher the ranking will be. Usually, these rankings are separated from the organic SERPs, and are [...]

By |2013-06-06T13:31:49-04:00August 3rd, 2004|PPC|

What is Paid Inclusion?

Paid inclusion is a program whereby search engines promise to list your site in return for a payment. Generally, however, a paid listing does not guarantee that the site will rank well (or at all) for any particular keyword phrase. [...]

By |2013-06-06T13:31:57-04:00August 2nd, 2004|PPC|
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