If writing is something you do when or if the muse hits you " youre costing your company money. If you cant tell how much time, precisely, youll need to write a 1000 word article " youre costing your company [...]
This is the fourth part in a four-part series on How To Ensure Social Media ROI. Read previous parts here: How To Get Social Media ROI The 4 Functions of Social Media Social Media LinkBait, AttentionBait and RevenueBait Part Four: [...]
When I asked Julie Joyce if she wanted to recommend someone to interview, she didnt hesitate to point me to Aly. I had been following Aly a good while already on Twitter. Smart, honest, and opinionated shes there for real [...]
If you're selling SEO services, or any marketing service for that matter, you're selling the results, not the service. And if those results are negative, you'd better believe it'll reflect negatively on you. So what happens when something outside your [...]
In this post and in the follow-up post in one week's time, we will be suggesting that you should go against what seems to be the current conventional wisdom on subdomains.This is not just to be controversial but to encourage [...]
A good business plan has to be flexible, adapting to the times. Smart business owners listen to what consumers, customers and clients expect, want and need, then adapt their business plans to meet those needs and expectations " but have [...]
After a long 7 years Google rang the victory bell over a trademark lawsuit with LMVH (responsible for the Louis Vuitton brand) this past Tuesday, March 23. Ever since this lawsuit caught my eye a while back I have been [...]
Part 1 in a 6-part series detailing a simple Social Media marketing process based on the acronym L-I-S-T-E-N. Includes 7 different listening / social media monitoring services that can help you increase the ROI.
Some might question Google's commitment to its oft quoted slogan Do Know Evil. Nevertheless its commitment to its mission is clear: to organize the world's information and make it universally accessible and useful. Founders Larry Page and Sergey Brin named [...]
Take a minute to think about the last major change that one of your suppliers made that impacted you. Now, answer this question honestly; Was this change done 'for you' or 'to you'? Your answer reveals the strength of your [...]
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