To many, the concept of social media is a vague concept. It's a concept most strongly embraced and propagated by those who view the world from the 50,000 foot level. Almost by definition that means it makes sense to the [...]
“To think for yourself, you must question authority and learn how to put yourself in a state of vulnerable open-mindedness, chaotic, confused vulnerability to inform yourself.” Timothy Leary I’m a huge fan of ESPN’s Bill Simmons and two of his [...]
Recently I had a client in a difficult niche that was having issues building backlinks. There are many site owners in competitive niches -- I'm looking at you, lawyers -- that have zero interest in helping their peers, even if [...]
You can get backlinks using Link Collector sites. What's a Link Collector site? It's a site that gathers in content from various sources and posts links TO them. The easiest way to visualize this is to think of them as niche-specific mini-Twitters posting snippets and links to certain topically relevant articles. Another way to think of this is having a Search Engine News Site posting SEO articles aggregated from myriad sources.
The IIS SEO Toolkit is aimed at web developers, web server administrators and hosting providers to improve their web sites relevance in the search engines. I will not go into detail here of all of the features, i will more [...]
Welcome to marketing 101. It is highly recognized in the marketing world that persuasive copy emphasizes benefits over features. Unfortunately many website owners do not take the time to sit down and figure out how they can connect to customers [...]
I was trying to explain spam to my wife, and she said: WIFE: Oh, like the Yellow Pages! ME: What?? How is that like the Yellow Pages? WIFE: Well, they drop those huge books on your doorstep, whether you want [...]
It would seem we're about ready for that biennial discussion about the state of SEO, what it is and perhaps what it should be. John Andrews put me on this train of thought with his recent piece on Why SEO [...]
This is the third part in a four-part series on How To Ensure Social Media ROI. Read previous parts here: Part One: How To Get Social Media ROI Part Two: The 4 Functions of Social Media Part Three: Repurposing Linkbait [...]
Google announces the ability to target your ads to only those placements that are above the fold on the Content Network.
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