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Month: February 2012

The Website Redesign Process, Part 2: Analysis

February 13th, 2012 | by Taylor Pratt
Slow Page Loads

In part one of the website redesign process, we focused on the groundwork of your redesign: goals. The key takeaway…

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Posted in Web Design

Keyword Research For Those Who Have Something Else to Do

February 10th, 2012 | by Mandy Pennington

Here’s a solid way to research keywords without having to worry about crazy competitor analysis or other exhausting metrics….

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Posted in SEOTagged howto, Keyword Research, SEO10 Comments

Easily Establish The Best Price Point With Decoy Pricing [Decision Field Theory]

February 10th, 2012 | by Leo Dimilo

If the price is too much, you risk losing a customer but if it is too little, the perceived value could hurt sales as well. One option is to use decision field theory to give what appears to be options when, in actuality, you are driving the majority of sales through the price point you want them to pay….

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Posted in ContentTagged Business, price point, pricing

18 Best Practices To A Traffic Driving Twitter Account

February 9th, 2012 | by Rana Shahbaz

Having a website is easy; driving traffic can be difficult and few manage to generate consistent amounts of traffic….

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Posted in Social Media MarketingTagged 18, listpost, social, twitter1 Comment

Tracking Social Efforts – Analytics Beyond the Link Shortener

February 9th, 2012 | by Gabriella Sannino

Now that you’re communicating, it’s time to find out whether it’s actually helping and, if so, how much….

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Posted in Social Media MarketingTagged analytics, social

What Is The Importance Of Freshness And Recency To Google’s Latest Algorithm Tweaks?

February 9th, 2012 | by Francis Santos

Realizing that the “freshness” of results was starting to become a problem, Google decided to make some adjustments to its algorithm that address the issue. This latest update is a huge deal, so let’s take a closer at the details and what it all means….

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Posted in SEOTagged algorithm, Google, SEO

Pinterest Changing Your Links Into Their Affiliate Ones

February 8th, 2012 | by Ruud Hein

Making money is fine. Making money of your website even better. Making money of stuff your free user post on your site — iffy. Doing it begind their back? Right out sneaky….

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Posted in Social Media MarketingTagged pinterest, SEO, social3 Comments

Pinterest: Your Latest Social Media Marketing Tool

February 8th, 2012 | by Caitlin Melvin
Pinterest

I know what you’re thinking. Pinterest, as a way to market my business? No, I don’t think so. Think again…

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Posted in Social Media Marketing2 Comments

Social Media Metrics: Not as Difficult as You Thought

February 8th, 2012 | by Harrison Lapari

Social media metrics may not be as difficult as once imagined with use of analytical tools. The tools automatically generate reports so that executives can evaluate them to improve business practices. Companies should integrate web analytics applications into their weekly routines to ensure that the business is constantly improving and generating new revenue….

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Posted in Analytics & ROI Analysis, Social Media MarketingTagged ROI, social

Dress for Success Even When You Work From Home

February 7th, 2012 | by Chris Hoole

Working in your pajamas can sometimes have a negative effect on your productivity as a freelance writer, and that dressing for success can be important even if no one can see you!…

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Posted in ContentTagged Business, home office5 Comments

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