In the first post of this 2-part series, we discussed the first two phases of the inbound marketing framework: Attract and Capture. To recap, the first stage involves attracting the right kind of traffic to your website with relevant, remarkable [...]
Bidding strategies have evolved significantly over the past few years. There are currently several primary types of bidding strategies offered by Google AdWords, and the introduction of flexible bidding strategies has made the process more complex as well as more [...]
Whether you're a seasoned marketer or are new to the field, you probably know that social media is pretty important in running a successful marketing campaign. In the past few years, the sales and marketing landscape has been changing, and [...]
Social media has acquired a strong position in today's digital marketing. A well-executed social media marketing strategy brings in more leads/sales and also improves search engine rankings of a website. Social media marketing has never been a problem for big [...]
The holiday season presents is an opportunity to produce some unique and engaging social media content. A well-planned seasonal content marketing campaign can go a long way toward driving traffic and followers to your social media channels and website. In [...]
The story is almost always the same. A company realizes that they need to step-up their online marketing game. They dip their toes in paid search. They design banner ads. They dive headfirst into social media. They buy expensive marketing [...]
Content tools help consumers with everyday problems and provide them with solutions. Businesses can now provide content to potential customers via tools that can be accessed from multiple platforms - mobile being the most prevalent. Below are tips to [...]
On the 11th Day of Content SEP gave me - 11 blog tips for bloggers. Blogs - a great way to create compelling content that your target audience would be interested in reading. They provide the ability to answer [...]
On the 10th Day of Content my Digital Marketing Team gave to me, ten fail-proof email tips! Email is one of the most profitable marketing channels. According to a 2011 study from the Direct marketing Association, there's an average $44.25 [...]
There is no doubt about the fact the most people decide to read an article or not based on the headline. Your content may be great with juicy tit-bits for readers but it will all go to waste without an [...]
