Hashtags are searchable labels for web content on social media sites. Although hashtags initially gained popularity on Twitter, today they are frequently used on other major social media sites such as Facebook, Google+, and Pinterest. Adding a hashtag to a [...]
Inc. magazine and The Guardian each ran articles this summer with bold headlines reading, "SEO is dead..." Don't you believe it. To paraphrase Mark Twain, "the reports of SEO's death have been greatly exaggerated." Search engine optimization is still important. [...]
Lead nurturing is the acknowledgement of, and investment in, new and existing business opportunities with the intention of developing a loyal following and encouraging repeat business. This kind of relationship marketing relies on a solid understanding of your target market [...]
Looking at the new Wolverine movie billboard in traffic, or out with friends planning for a movie, we search online for the nearest theatre on our smartphones. Just by hitting search for 'The Wolverine shows', some theatres provide us with [...]
For several years, Google has allowed webmasters to apply structured data markup on their webpages using standards such as microdata, microformats, and RDFa. In June 2011, Bing, Google and Yahoo launched Schema.org, a new standard for structured data markup. Currently, [...]
You've established your social media presence, you've figured out how to measure your social media wins, and now you're so busy being social you're running out of time to do all the things that matter most to your business, like [...]
Since Google Plus has not lived up to the hype as of late, the juggernauts up at Google have decided "Let's not worry about it anymore, let's just slam it down everyone's throat and force them to use it." I [...]
When it comes to online ad banners, you probably noticed that some of them stop your eye dead and get imprinted in your memory; while others leave you indifferent, and you may not even remember ever seeing them. So, how [...]
Outreach is a way to increase exposure beyond traditional search engine optimization and social media engagement. It is an active form of marketing that takes both time and effort. If you'd like to expand your target market and develop [...]
Your Website is the Anchor Leg The very first website was put back online in April to commemorate the Web's 20th birthday. Tim Berners-Lee invented the Web in 1989 at CERN, the European nuclear research and particle physics laboratory in [...]
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