There are a number of very good reasons why Search Marketing is practically made for inbound marketing. For a start, search starts with the user's own interests. They are the ones that create the search query. However marketers still get [...]
We've all heard the mantra "Content is King", but content marketing has been getting a lot of attention recently. A quick Google search turns up a full page of paid listings as well as organic listings from CopyBlogger, Mashable, Marketo, [...]
A common practice to evaluate keyword difficulty is to assess how many websites are deliberately targeting this keyword. In other words, when one searches for a keyword or key-phrase in Google he may get results from websites that haven't targeted [...]
Yes, this is another inbound marketing post. But wait - before you roll your eyes let me stop you. I'm not taking sides here. To be honest you can call your marketing whatever you want just so long as you're [...]
Like many people I read and was thoroughly fascinated by Chris Anderson's The Long Tail, a book which was based upon an article originally published in The Wire in October 2004. In the original piece, Chris said that the future [...]
Traditionally, companies have paid to advertise their products and services in locations where they can best reach their target audience. With the rise of pay-per-click (PPC) advertising in recent years, many organizations have turned their attention to marketing their products [...]
Making the decision to move your website to a new domain can be daunting. Even a simple change like switching from a .net to a .com can have significant potential SEO implications. The fear of dropping in Google's search results [...]
The viral marketing campaign is one of the most coveted - and most elusive - marketing achievements today. And that's why infographics have become a must-have for any online marketer: they have the potential to generate conversations and they're infinitely [...]
If youre here, youre probably already familiar with Mozs list of ranking factors and how they correlate with search results. Youve probably also heard thousands of times that links are the most important ranking factor. And if youre like most [...]
Anybody working online these days is very familiar with the phrase content is king. Without compelling content, your website wont get noticed by search engines or your potential customers. Read on to discover how to fix that. Know Thy Customers [...]
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