The SEO game - long characterized by rapid change and fluidity - continues to transform at a frenetic pace. SEO techniques once considered best practices in the industry are now cripplingly ineffective, and may even serve to damage overall online [...]
For the past few years, at least once a week someone posts an article stating that infographics are dead. These articles are written with such certainty and blind passion that they almost seem accurate, despite the fact that thousands of [...]
On May 22nd, 2013 Google rolled out Penguin 2.0, an algorithm update aimed at better identifying and penalizing websites whose search rankings are benefiting from unnatural link building tactics. Though this update isn't the most recent significant change that Google [...]
At the start of a new year we like to look back to consider where we've been and make a plan for the months to come. I wanted to take a look back at some of the creative and inspiring [...]
Twitter now has nearly a billion users and hundreds of millions of tweets are sent each day. With such an active user base, tweeting actively can make your brand more open and visible. You can send messages and receive feedback [...]
Local SEO probably has the highest ROI of all the internet marketing programs that currently exist. This is true for both, agencies and businesses alike. Local SEO (when done correctly) connects businesses with their target audience, which comprises of local [...]
Social media has presented a unique opportunity for direct customer engagement that is unlike anything we have seen before. Face to face or phone communication were once the norm, and then came email. But social media is direct, very personal, [...]
The new year is almost here. And, if there's one thing we can say for sure about digital marketing, its that a lot can change in a year. So, what sort of changes can we expect to see in 2014? [...]
There's a lot to love about being a content strategist or social media expert today, and with changes in our industry happening constantly, this career choice is never boring. However, the one thing I never seem to have enough of [...]
Here is a list of 10 conversion optimization tests that surprised, enlightened or inspired us (or did all three of it) at Visual Website Optimizer. 1) Getting rid of drop-down menu increases revenue You have surely heard about how conversion-centric [...]
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