IBM recently added Silverpop to its portfolio of marketing assets. This is another sign that marketing automation and mass personalization has become a crucial part of today's marketing arsenal. Recently I had the chance to demo Silverpop Engage and [...]
Social Distribution by tray Were going to assume that, as a business owner, you've already taken the first important step and established yourself on the Internet. Maybe you have a Facebook profile or even a YouTube channel. Whatever it [...]
Campaign Tools. Photo by Jorge Quinteros When you begin a new campaign you generally set up a number of metrics to gauge your progress; site traffic, conversions, and other key performance indicators. Normally you will research your competition, identify [...]
Article spinning -- turning one article into hundreds or thousands -- sounds like a good deal... until you consider these hidden costs.
Speed things up with this macro to automate the otherwise manual ReTweet process on Twitter.
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