Think of video marketing as the audio-visual component of your inbound marketing strategy. These 5 video ideas are the base of a powerful, sharable content engagement.
Content auditing can be daunting. Not a lot can be automated and most everything needs to be judged by humans, not machines. Here's how to effectively audit your content.
You have probably already learned, firsthand, that staring at a blank Word document is the slowest, least inspiring way to come up with fresh content for the company website. Monet didn't slap on a beret, sit in front of a [...]
Every digital marketer who's worth his salt should know that content is king. While this phrase has certainly been used in excess, it's not often clear how marketers can take advantage of content to increase their bottom line. In this [...]
If you want to know what website visitors like, you can see it in their eyes... or at least where their eyes go. While eye-tracking studies have been around since the 19th century, increasingly sophisticated technology has made them more [...]
Long gone are the days when a Client signs on the dotted line, hands over the keys to the site to an SEO company, and goes about their merry way (never giving a second thought to their SEO). Those were [...]
Is content creation taking up the lion's share of your time? Join the club. Many marketers are facing the very same issue. Pumping out premium quality content that's valuable, interesting and awesome is a necessity, but the workload can be [...]
If you are marketing a local business, you know your online content has to be relevant for your chosen location. You want your website to attract the right type of visitors, i.e. people looking for information, services or products related [...]
Video has always been a very powerful tool in marketing, but as production costs for animated video have severely decreased, the expectation for hosting a home page video on a website have increased. Today, sites that don't have a home [...]
Google's vision of the internet is a simple one. It should be chock full of useful and informative content, which is designed to engage with the reader and preferably, be the kind of content that people want to share. Google [...]
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