Keyword Research Offs Writer's Block
Remember when you were in school and your teacher told you what to write about? Those were the good old days, weren't they? Now you have to come up with your own stuff and it isn't so easy. That is [...]
Sherlock Holmes on Copywriting
In honor of the newly released Sherlock Holmes movie, let's deduce what Sherlock Holmes would say concerning copywriting. It's elementary. Details Holmes has an absolute obsession for details. Copywriters need the same voracious appetite for them. The details of your [...]
U-G-L-Y You Ain't Got No Alibi!
The relationship between copywriters and graphic designers/web developers is a tense one. I can't say that I blame designers. If the copy doesn't fit the space, it degrades the design. In the defense of writers, there are many situations that [...]
