Exactly How Google’s New Exact & Phrase Match Will Increase Google Profits at the Expense of its Advertisers
Understand what Google Adwords' match changes mean and how they impact your bottom line.
When Do New and Old Pages Outrank The Other?
As Google simply puts it, old and newly created documents "may be more favorable" than the other. The question is when.
How to improve your CTR in Google SERPs
In India we have a saying "Jo Dikhta Hai Woh Bikta Hai" – which means "What is visible, sells" in other words, "that which is seen is sold". Clickthrough rate (CTR) is a way of measuring the success of an [...]
Google Sending Out Reminders That It Is Closing Google Knol (what is that?)
Google is sending out reminders that it is closing its online encyclopedic wannabe Knol. To the vast majority of web users that is not surprising. What's surprising to them is that there is a -- what? -- Knol to close [...]
What Is The Importance Of Freshness And Recency To Google’s Latest Algorithm Tweaks?
Realizing that the “freshness” of results was starting to become a problem, Google decided to make some adjustments to its algorithm that address the issue. This latest update is a huge deal, so let’s take a closer at the details and what it all means.
Super Bowl XLVI Winner: Google Freshness & "Who Won The Super Bowl" Searches
How fast does Google update event data it knows the time and date of?
Google Plus In Google’s Image Search
Google announces "Search Plus Your World" informing the masses of their intent to include Google Plus in their universal search results. But have you considered how Google Plus may affect some of Google's vertical searches? The [...]
Improved Googlebot-mobile Makes Mobile Content Even More Important
Google's new mobile-bot utilizes an iPhone user agent to seek out content strictly made for smartphones.
Introducing Google Schemer
Google has been working hard to improve their social media technology and presence over the last year with a view to increasing their share in the extremely busy and highly profitable market. Enter Google Schemer.
How & Why Search Queries will Die
Search doesn't need to be a process or a destination. It won't be either for long. Search is a service; Google's mobile voice search and more recently Apple's Siri are early examples of what search could be like as an almost invisible interface between the user and information: online, personal and device-specific.
