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Tag: Google

Exactly How Google’s New Exact & Phrase Match Will Increase Google Profits at the Expense of its Advertisers

May 2nd, 2012 | by Alan Mitchell

Understand what Google Adwords’ match changes mean and how they impact your bottom line….

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Posted in PPCTagged adwords, charts, Google, opinion, PPC

When Do New and Old Pages Outrank The Other?

April 3rd, 2012 | by Eliseo Villamin

As Google simply puts it, old and newly created documents “may be more favorable” than the other. The question is when….

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Posted in ContentTagged Content, freshness, Google, SEO, test2 Comments

How to improve your CTR in Google SERPs

March 29th, 2012 | by Joydeep Deb

In India we have a saying "Jo Dikhta Hai Woh Bikta Hai" – which means "What is visible, sells" in…

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Posted in PPCTagged clickthrough rate, cost per click, CPC, CTR, Google, google serps, meta description, rich snippets, social sharing, title tags, URL structure, verify authorship4 Comments

Google Sending Out Reminders That It Is Closing Google Knol (what is that?)

March 7th, 2012 | by Ruud Hein

Google is sending out reminders that it is closing its online encyclopedic wannabe Knol. To the vast majority of web…

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Posted in Company NewsTagged Google, news4 Comments

What Is The Importance Of Freshness And Recency To Google’s Latest Algorithm Tweaks?

February 9th, 2012 | by Francis Santos

Realizing that the “freshness” of results was starting to become a problem, Google decided to make some adjustments to its algorithm that address the issue. This latest update is a huge deal, so let’s take a closer at the details and what it all means….

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Posted in SEOTagged algorithm, Google, SEO

Super Bowl XLVI Winner: Google Freshness & "Who Won The Super Bowl" Searches

February 6th, 2012 | by Ruud Hein

How fast does Google update event data it knows the time and date of?…

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Posted in SEOTagged Google, SEO, Super Bowl

Google Plus In Google’s Image Search

January 30th, 2012 | by Thomas Ballantyne
Search Plus in Google's Image Search

Google announces “Search Plus Your World” informing the masses of their intent to include Google Plus in their universal search…

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Posted in SEOTagged Google, Google Image, Image SEO, Kate Morris, local search, pest control guy, search, search engines, vertical search, Web page, YouTube

Improved Googlebot-mobile Makes Mobile Content Even More Important

January 25th, 2012 | by Francis Santos

Google’s new mobile-bot utilizes an iPhone user agent to seek out content strictly made for smartphones….

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Posted in ContentTagged crawling, Google

Introducing Google Schemer

December 26th, 2011 | by Matt Beswick

Google has been working hard to improve their social media technology and presence over the last year with a view to increasing their share in the extremely busy and highly profitable market. Enter Google Schemer….

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Posted in Social Media MarketingTagged Google, google plus, google schemer1 Comment

How & Why Search Queries will Die

December 2nd, 2011 | by Anthony Contoleon

Search doesn’t need to be a process or a destination. It won’t be either for long. Search is a service; Google’s mobile voice search and more recently Apple’s Siri are early examples of what search could be like as an almost invisible interface between the user and information: online, personal and device-specific….

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Posted in ContentTagged bing, Google, opinion6 Comments

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