"Make sure you're regularly posting fresh content. "Oh yeah, and of course it has to be unique and useful and relevant and share-worthy and..." Sound familiar? The SEO industry is awash with advice like this and it's true - it [...]
I was meeting with a friend the other day. She's a small-business owner who I was helping out with some bits of advice. One of her biggest points of frustration is the knowledge that she needs to be creating content - but lacks the time to do it. I know this is not the first time I've heard this from a small or medium sized business owner so I thought it would be worthwhile to lay out some of the tactics I've suggested over time to overcome this dilemma.
Christopher Penn defines a swipe file as being "a collection of stuff that has worked, arranged in such a way to inspire you and give you future ideas." Sounds simple enough, right? Actually, we put together swipe files all the time without knowing it.
Information overload is a blessing in disguise. Think of it as a massive opportunity to ignite your creativity. There's no need to reinvent the wheel or create your own topics from scratch!
What makes for a good blog? 3 top content ideas.
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