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The Key Elements of an Inbound Marketing Campaign: Develop Buyer Personas

Any marketing campaign has to be developed with a target audience in mind. Your inbound campaign is no different. Clearly identifying your target buyers is an essential start to your overall inbound strategy; everything is built out from that point. [...]

By |2017-01-27T18:53:01-05:00September 17th, 2013|Inbound Marketing|Comments Off on The Key Elements of an Inbound Marketing Campaign: Develop Buyer Personas

Inbound 2013: SEP’s Top 5 Key Takeaways

Come together. Get Inspired. Be Remarkable. That was the tagline for Hubspot's Inbound Marketing Conference, recently held in Boston. With keynote speakers like Arianna Huffington (AKA The Huff) and Seth Godin (AKA GODin the flesh - get it?), it was [...]

By |2017-01-27T18:53:05-05:00September 16th, 2013|Inbound Marketing|Comments Off on Inbound 2013: SEP’s Top 5 Key Takeaways

You Need Inbound in your Search Marketing

There are a number of very good reasons why Search Marketing is practically made for inbound marketing. For a start, search starts with the user's own interests. They are the ones that create the search query. However marketers still get [...]

By |2017-01-27T18:53:52-05:00August 15th, 2013|Inbound Marketing|Comments Off on You Need Inbound in your Search Marketing
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