How much do Facebook ads cost and how much budget should you allocate to Facebook ads? In this article, we break down cost benchmarks, how to set your Facebook budget, and how the Facebook auction works. We also delve into other factors that influence [...]
It may be hard to understand how website page speed and SEO are connected. Yet all the way back in 2010, Google stated that website page speed would play an important role in technical SEO and will boost your chances of ranking your pages on Search Engine Results Pages (SERPs). As the rise of mobile devices occurred, a few years later Google confirmed websites [...]
At any given moment your potential clients/customers are at various stages of their buying journey. While one is weeks away and gathering preliminary research the other is ready to make a decision today. A complete digital marketing strategy will attract people from all funnel [...]
An effective digital marketing mix can be used to accomplish several goals. Some of these goals include ranking for keywords, increasing brand awareness and building their social media following. Often the result many businesses are hoping to achieve is to use these strategies to drive more sales through their website. CRO – [...]
When trying to determine how to hire a digital marketing agency several factors come in to play. We have previously written about hiring for a singular service category such as How to Hire an SEO Agency. When it comes to a broader [...]
Businesses owners and marketers are always looking for new ways to grow their social audience. When you have a strong group of followers, fans and friends on social media, you have a direct line of communication to a group [...]
If you're not doing product reviews you're missing out on some powerful opportunities to drive traffic to your site and drive readers to convert into buyers
So you're looking for content that will drive engagement, generate leads and lead to greater exposure online? Consider interactive content. Interactive content is different than your normal "read me and share" fare that many content marketers use to generate inbound [...]
Choosing a provider should not be based on price but on needs. The reality is that most email autoresponder services are priced so competitively that price doesn't matter. Don't go with a free service though.
What's a landing page, how and where to get one -- and what to do with it?
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