Meeting Point by Joe Shlabotnik Internal mistrust and miscommunication between sales and marketing has become the norm in many organizations. This mistrust phenomenon has always struck me as odd because the revenue growth of many organizations can be directly [...]
A co-worker recently showed me the Ghostery extension for Chrome while working on a client project. I was so fascinated that after I added it to my growing list of Chrome extensions - I went to create a post in [...]
When you're managing a digital marketing campaign, it's easy to get caught up in data point metrics: CPCs, CPAs, likes, re-shares. When it comes to digital, almost all of these have a number attached. That's the beauty of digital - [...]
IBM recently added Silverpop to its portfolio of marketing assets. This is another sign that marketing automation and mass personalization has become a crucial part of today's marketing arsenal. Recently I had the chance to demo Silverpop Engage and [...]
In many respects, product marketing seems to have grown only inexorably more expensive. Bigger, louder and more over-produced commercials and web content are being made to capture the publics attention. Its rather a significant relief, then, that certain emerging marketing [...]
Photo by Jente Somers In the non-profit world, resources are low but ambition is high. So how do you maximize the resources you have so that the largest audience possible not only learns about your work and initiative, [...]
Think twice before tweeting by Rtrofuturs (Hulk4598) / Stphane Massa-Bidal Many novice social media marketers tend to oversimplify local social media marketing as it appears similar to utilizing social media for personal use. In some ways, the two are [...]
We love our moms, and after all they've done for us, it only seems fitting to celebrate them in a big way on mother's day. With a kick-butt marketing campaign designed to get the word out [...]
Customer Reviews by Frank Gruber If you're a business owner, you likely already know the importance of getting reviews from your customers. From a digital marketer's perspective, there are two main reasons why online user reviews are so [...]
We've all encountered a stereotypical slimy salesperson at least once. Why is it so creepy? Its because hes not a friend " he's a predator. His aim is to make the sale, whether the customers needs are satisfied or not. [...]
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