How much do Facebook ads cost and how much budget should you allocate to Facebook ads? In this article, we break down cost benchmarks, how to set your Facebook budget, and how the Facebook auction works. We also delve into other factors that influence [...]
It may be hard to understand how website page speed and SEO are connected. Yet all the way back in 2010, Google stated that website page speed would play an important role in technical SEO and will boost your chances of ranking your pages on Search Engine Results Pages (SERPs). As the rise of mobile devices occurred, a few years later Google confirmed websites [...]
At any given moment your potential clients/customers are at various stages of their buying journey. While one is weeks away and gathering preliminary research the other is ready to make a decision today. A complete digital marketing strategy will attract people from all funnel [...]
An effective digital marketing mix can be used to accomplish several goals. Some of these goals include ranking for keywords, increasing brand awareness and building their social media following. Often the result many businesses are hoping to achieve is to use these strategies to drive more sales through their website. CRO – [...]
When trying to determine how to hire a digital marketing agency several factors come in to play. We have previously written about hiring for a singular service category such as How to Hire an SEO Agency. When it comes to a broader [...]
Adwords' CTR matters. It's not only a measure of success but can also get you better ad-rates. Here are 5 of the industry's best CTR strategies.
A few months ago Bryant Garvin wrote an interesting post arguing how phrase match keywords have negligible use in Google AdWords campaigns, and how exact and modified broad match keywords should instead provide sufficient opportunity for most Google AdWords advertisers [...]
Want conversions? Incorporate these 10 characteristics of top landing pages
The Google Ad Grant program provides free AdWords advertising to eligible non-profit organizations, and yet the average grantee only uses about $330 per month out of the $10,000 that Google offers! Many grantees have trouble using the free advertising effectively [...]
Heard about RLSA? Remarketing Lists for Search Ads? Google search remarketing? If so, you're in the minority. According to Google (All-Stars Engage Summit, Mountain View, CA), less than 1% of advertisers using Google AdWords in August 2013 were aware of [...]
We are Canada’s top digital marketing agency, specializing in SEO, SEM, and PPC strategies that deliver measurable results. We have a proven track record of driving growth and maximizing online visibility for enterprise and small business. Whether you need to boost search rankings, increase website traffic, or optimize ad campaigns, we are committed to delivering high-performance solutions that propel your brand forward.
Phone
Toll Free: 1-877-530-8885
Greater Toronto Area: (647) 957-9944
Location
Solutions
Company
Resources
Legal
© 2025 Search Engine People. All Right Reserved.
