9 Tips on Working with Designers

Once in a while you work with a designer who can take your “I want something pretty, but corporate, and use our brand colors but do something different and fluid” and turn it into a fabulous design. (Thanks, Mel!) But lets face it, that’s really rare. So here are some tips for marketers and business-owners on working with web or graphic designers (whether they are employees, freelancers or a business services provider)….

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Recreatable Sample Plan: 3 Steps to Publishing Personal Brand Content

If you are like most people, the thought of coming up with creative content ideas as to what to write about and how to schedule it all can be overwhelming to say the least.

I’ve created a sample plan that you can easily recreate for yourself to keep your content consistent and constant. But first, you’ll need to get clear on what you should write about….

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How To Help A Client Who Wants To Write Their Own Content

How do you handle the client that is determined to write their own content for that new website you’ve just designed? The design and navigation are approved. It’s time to code it and you’ll be ready for the content soon. You’ve offered content writing services at a reasonable rate, but the client wants to create their own content.
How do you get started and best serve the client through the content development process?…

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The Six Month Plan To Social Media Dominance

Social networking has become the buzzword of the decade and not a day goes by without hundreds or thousands more businesses jumping into the social networking deep end. Just like you wouldn’t want to promote the mail room clerk to CEO overnight, you certainly don’t want to launch a full-fledged multi-platform social media brand presence in one fell swoop. …

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