Organic vs Paid CTR – and Who Gets The Clicks [Infographic]
SO how well does organic search perform over paid search? And who clicks those ads anyway?
The Definitive Guide to SEO Keyword Research
Keyword research may be the most undervalued facet of SEO. While most webmasters will happily dedicate hours to reading backlink strategies and on-page optimization tips, very few spend the time needed to learn proper keyword research methodology. Thats a shame [...]
6 Ways To Make SEO Your Company’s Second Nature
Taking the view that SEO is your responsibility and yours alone will mean you stay siloed, away from the rest of the organization - which ultimately will impact your ability to be effective. Instead, as in-house SEOs its our job to make sure that search engine marketing happens - whether its done by us or by other people in the company.
New To Internet Marketing? So Was I! Get My Tips & Resources From The Trenches
New-comers: take a deep breath, don't overthink it and get excited about internet marketing!
How to Setup "rel=author" So That You Appear In Google’s Search Results
Go to Google search and type in "what is rel=author?" The search results bring up many of the experts who have written posts or articles about rel=author with their head shot pictures. Do you want to appear in the search results like they do?
Local Business Owners – Protect Your Domain Name!
This is IMPORTANT. The following story is a real life example as to why (and the inspiration for this post).
Effectively Geo Targeting Single-Region & Multi-Regional Sites in Google
As Google strives to provide the most relevant search results, it is only natural that geo targeting is becoming more and more important each day. Here is how to optimize the geo targeting of a single-region site and how to [...]
Amazon: The Hunger Games Trilogy just $5 (reg $48.97)!
Don't give up on using your exact-match domain as anchor text as it's still a significant boost to SEO.
Target Your Neighbourhood & Get Hyper Local With Your SEO
Given the right size of city, you may have to be very specific in your SEO and target your neighbourhood specifically.
The 5 Deliverables For Local SEO For Small Businesses
For the modern SEO, it all boils down to understanding the small business and their needs and then giving them the options to help them decide what strategy will work out best for them long term.
