Competitive analysis for link building is an idea, a concept, easily mentioned when discussing how to build up your site's link profile. But what is it really? What actions does it consits of? What data to look for -- and what do you do with that data?
If you’re convinced that links and link building are for suckers and pansies, it’s time to wake up and smell the caffeine. Links don’t need you, but you do need them. Why? Without links, you’re just another Internet upstart cluttering [...]
Zombie blogs publish dull content that falls flat. Here's five tips for reviving your content so it's shared among the living and attracts real links for SEO.
At its core, journalism is about seeking the truth and reporting it in an ethical, fair and balanced manner. Back in the days of typewriters and fedoras, journalists could do just that, piece together a couple of sentences and call [...]
This is a true story. It goes something like this: A friend of mine (who I will call Bob to protect the innocent) is a great copywriter. He asked me to help him with an SEO article. Now, I’m all [...]
We often work with small to medium sized businesses that have little or no experience with the Internet and have no idea where to begin. Indeed stepping into the web ether with no clear plan can be incredibly daunting for [...]
I recently asked a creative director friend about his thoughts on SEO. I must share his response verbatim: SEO copy is clogging computer screens. It pisses everyone off when SEOs fill the world with words of infinitesimal value that add [...]
Many news organisations receive most of their website traffic from Google News – the dominant news destination for users online. Google News is a very different animal from Google Search, and it's vital for news publishers to have a good [...]
If you have a website then it is a good idea to keep a track of your search engine positions for key phrases that people search for and that bring you traffic. For any SEO professionals this is especially true. [...]
One of the more tedious tasks in my monthly routine is preparing keyword ranking reports. While I enjoy analyzing the numbers and discovering how well our clients have (hopefully) improved over the past 30 days, actually collecting those numbers is [...]
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