Whether you're a huge online success, or someone who's merely finding their way: take the time to figure out a social strategy that works, but remember above all else: the part of social networking that makes it so great is YOU.
The most common advice if you want to showcase your company's expertise is to blog. If you do it right, blogging on topics related to your business and industry sets you up as an expert and your company as a [...]
As a small business entrepreneur, your web presence should be a top priority regardless of whether your online activity is at the core of your venture or a mere supplement to an existing brick and mortar. The process of harnessing [...]
In this video I interview Jeff Quipp, founder and the CEO of Search Engine People. It is not easy to figure out the first step you should take, if you are just jumping in to the social media jungle. After watching this short video you will be confident to take the first step to start building authority.
We all have talents beyond what we do in our business. With a little creative thinking we can exploit those talents and bring attention to our business.
One of the primary take-aways from the Pivot report is that social marketers are still in a somewhat obfuscated, confused state as pertains to the most basic aspects of their social strategies. In order to avoid falling into similar morasses of astigmatic market perspectives, online marketers should rely on hard data and metrics, not the seats of their pants.
If you have a existing business and few clients, I think using Facebook page as a customer services tool can be really lucrative because of the following 4 reasons.
You don’t have to become a Belieber to enhance your SEO campaign, but finding something as popular in your line of business as ‘Justin Bieber’ is with millions across the world and using it in the methods mentioned above week in, week out, could be the start of a whole new level of SEO success.
What network should you chose to focus your time and money on depends, obviously, on your audience (more bloggers and online marketers use Twitter, for example). One way you can identify where your audience might be hanging out online is to first identify the key differences between each of the major social networks. While the box on the outside of each network might look the same, inside there's quite a number of vitally important distinctions.
Google+ continues to successfully help any local business build their page and make it stronger. Each new feature helps you to view what's going on within your Google+ page and how traffic is using it in a variety of ways. As new features are released, descriptions explain how they can be used to better your Google+ experience to help promote and grow your local business.
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