Today, content is the strong hold of online presence. Businesses use content to inform, educate, persuade, convince, and entertain. In most cases (more than we care to admit) content sells. Admittedly, it's hard to create good content because of multiple [...]
Even before content marketing became all the rage, one particular form of content marketing has been already making rounds for quite a long time, and that form is ebook marketing. Ebooks have been used since early days of online marketing [...]
The headline is a critical component of writing, but we often spend little time crafting it. Pretty much everything you write online requires one, and some of what you write is nothing more than a headline. Here are some tips [...]
It is the bane of bloggers, the crucible of copy writers, and an amazing album by Peter, Bjorn and John. I'm talking about Writer's block, and I'm experiencing it now. That inconceivable moment when the clicking of the keyboard comes [...]
With the arrival of 2013 came the flood of New Year's resolutions. We're all going to write smarter, link better, analyze more, and debate less. Like every year, we start off with good intentions, but rarely do we have a [...]
Where can you find original data to stand out from the pack, and what does it take to put it to use?
You've heeded the admonitions to produce more content. You understand that publishing fresh, original ideas are an important part of your marketing plan. You also know that quality matters. But how do you know if you're "doing it right?" Are [...]
Apply them according to a few rules you learned in elementary school, use them to separate items in a list, place them in dates and addresses, and put them where a pause is needed in a long sentence. Proper [...]
Writing, blogging, isn't about being creative or waiting for the muse to strike. It's as easy as following a formula.
Today good marketing equals good content -- and the other way around. But how do you get there? Where do you start?
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