Writing. Photo by josef.stuefer When it comes to effectively running a business, effective copy writing is absolutely essential. It gets your message out to your target consumers in a clear and compelling manner, helping them to understand what precisely [...]
There are several key factors to consider when choosing the right marketing automation platform for your business: pricing, the size of your contacts database, the technical ability of your team, etc. Then there are some smaller intricacies that come to [...]
Google can act like the web police. Photo by greenkozi The changes that Google made over the past year - particularly the Penguin update rolled out in May 2013, and to a lesser extent the introduction of Hummingbird [...]
I've talked a lot about keyword research as of late, this is partly due to the fact that with (not provided) sneaking into the mix it's hard to mine keyword ideas from existing site analytics, but also because when it [...]
When Google AdWords launched Social Extensions, I was a little sceptical of the benefit. How could adding a link to a Google+ business page improve conversions? I have to say, I've been proved wrong. The investment Google has made in [...]
Let's start off with the good news. Check out the message below that I received from Google on November 16, 2013 for my domain name LuxurySarasotaRealEstate.com. This message was like Bigfoot to me. I heard it existed but honestly didn't [...]
"Empty Store" by arbyreed When people talk SEO, they usually can't seem to get off of the subject of search engine rankings. Everybody wants to be at the top of page one on Google, and they view this [...]
Social media is a powerful tool for building your business. In recent years, social media marketing has gradually increased in importance. This is because more people are spending their time on social media sites; even half of all Internet users [...]
CTR by Jorge Barra A very popular question, but unfortunately there is no such thing as a 'good CTR'. Since CTR depends on many different factors and variables, it's just like asking 'what's a good income' (without knowing [...]
Wordpress user. Photo by Heisenberg Media It's January and you are already sick of resolutions and goals, right? Let's not lump SEO into the same category as gym membership. I am going to outline one target goal for [...]
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