Recently we had the chance to sit down with Harley Finkelstein, CFO at Shopify. We talked about what the company does, where it comes from and especially about how flexible the site is when it comes to implementing SEO. [...]
This is one of the questions I get asked most when I speak at events or offer marketing advice: how do I figure out who my target customer segment is (or alternatively, how do I learn more about my audience)? [...]
How can email marketing make you more efficient with social media? photo credit: LadyDragonflyCC - >;< - Spring in Michigan! via photopin cc So, social media with email marketing, eh? You're probably thinking, "Oh, my gosh - I've [...]
Everyone has to go through it once, whether it's for school, work, or even if it's something you personally enjoy, we all have to create a blog post. Okay maybe not a blog post but we do have to write! [...]
Guest posting & featuring guest posts is beneficial to both parties: 1. It exposes your readers to new people and information. 2. It brings regular followers of the author to your blog. 3. If you guest blog then you broaden [...]
Since rants by long haired kids about how schools don't teach us the right stuff in the right way seem to go viral, I thought I'd show Jeff Bliss' teacher how teaching should be done. And I think SEO professionals [...]
If you have any clients with websites that were built in Joomla, you may have noticed that it's not as naturally SEO friendly as you'd like it to be. One of the most annoying aspects of Joomla 1.7.3 and 2.5.4 [...]
Much has been written about the amount of information Facebook collects and how they use it. Mark Zuckerberg flat out apologized for Facebook Beacon because the feedback was so overwhelmingly negative. Their privacy policy changes get analyzed as thoroughly as [...]
A Twitter card allows you to attach a preview of your content within a Twitter stream. Available for both desktop and mobile platforms, Twitter Cards can enhance your URL sharing on Twitter. One of the main benefits of incorporating Twitter [...]
As television was to the man walking on the moon in 1969, Social Media is to Commander Chris Hadfield's 5-month stint on the International Space Station (ISS). Evan and Kyle Hadfield, Chris' sons, began preaching the merits of Social Media [...]
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