Consultative selling, also known as personal selling, is an approach where your sales team has in-depth discussions with potential clients before positioning products. It emerged decades ago and is now one of the most popular selling methods. At its core, [...]
A few months ago, I wrote about how to effectively work with a PPC long-tail when the long tail is too long. Using the cleaning services industry as an example, I showed how targeting thousands of combinations of location + [...]
You have invested in creating a marketing video to promote your company. Now what?!? In part 2 of this scintillating blog about online video marketing, you will learn how to leverage social media marketing and SEO to drive more traffic [...]
These visualization tools for Twitter are cool to look at and use. Some real-time visualizations are great for displaying at conferences, where you can set them to only display tweets with a certain hashtag or containing a certain word. Others [...]
Have you ever logged into Google Analytics and noticed that the settings of your most important profile have been changed? Maybe you have worked with an agency or 2 and you don't know who is adding and removing users to [...]
1. The Bra Fitting Algorithm The Bra Fitting Algorithm Source: New York Times "True&Co's innovation is to put a batch of bras into customers' hands so they can choose what fits best. New customers take a quiz - modeled [...]
For a social network with around 200 million members, you would probably say that it is the online equivalent of a ghost town. That is, when you compare the number of users LinkedIn has compared to its fellow networking sites. [...]
Update: Although I wouldn't try to read these 68 eMarketing websites simultaneously, I realized that some people would be interested in integrating this A-list into a their RSS reader. Therefore, I made a Google Reader bundle of these websites. The [...]
Almost every month we find a website aimed at trashing other businesses. The amount of traffic driven by comments keeps the URL high on SERP's and almost 100% of the time the information that's linked to the comments is slanderous [...]
The out-of-the-box SEO (organic search) reports in Google Analytics a very limited and provides little insigths beyond the top-level KPI's. However if you take advantage of the Google Analytics Custom Reports you are able to pull out very valuable and [...]
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