Brand it Like Bezos: How to Use Personal Branding to Become a Company Icon
Do your own Jeff Bezos branding and make you and your company BIG.
Link Building After Penguin
Google is constantly releasing updates to its algorithm, and these updates can frequently devalue certain link building tactics that had previously worked well. The latest major instance of this type of update was Penguin. There have been a lot of [...]
Why B2B Sales Staff Should Develop a Personal Brand on Twitter
Many B2B companies employ a sales team who are encouraged to develop relationships with their client base. This post goes into detail about how these relationships can be further enhanced through developing a personal brand on Twitter.
Keyword Research – Beyond Adwords Exact Match
Keyword Research is likely to be one of the first tasks you undertake in any online marketing project - but organising the data and making actionable decisions can be difficult for a business owner that is just starting out. In [...]
Distraction Free iPad Writing Apps [Pure Pleasure Writing]
The iPad is one of my favorite writing environments. Near-instantaneous on, super long battery, ultra portability, and especially the combo of lit screen and on-screen (silent!) keyboard make it a real workhorse. But most writers will tell you there's something [...]
8 Blog Commenting Best Practice Tips
Blog commenting is an excellent source of inbound links, can drive relevant traffic to your site, help build your social network and more! Reading and commenting on blogs is also a great way to keep yourself up-to-date with the [...]
How To Avoid an On-Page SEO Over-Optimization Penalty [Post-Penguin Era]
Were you hit by any of the Panda or Penguin updates from Google? Are you struggling to recover your rankings or have you made it through so far but are still worried about the next update? Whether you consider yourself [...]
Most Notorious Ways People Have Exploited Google’s Algorithm
In the spirit of mischief, let's check out the most notorious ways in which people have exploited Google’s algorithm.
What Are Redirects And Which Type Should I Use? [The Five Types Of Redirects]
There are five types of redirects: 301, 302, 303, 307, and 308.
Why Article Spinning Can Cost You Dearly
Article spinning -- turning one article into hundreds or thousands -- sounds like a good deal... until you consider these hidden costs.
